Zomas was founded in 2001 as a regional marketing
firm helping local business target local customers. As our
customer developed and wanted to move into web space, we were there with
them. Initialliy we helped them use other marketing firms to
increase their web revenues. We noticed that all the firms we
talked to took the same basic tactics. There word were different
but their approach was the same. We do feel that the standard
approach works but is not the most cost effective way to get your word
out. What we decided to do, was try a more grass roots approach.
Have individuals in various underserved area send out the word about
there products. We have found that for the cost of a typical
campaign, we can hire the equivalent number of full time people to
individually promote your product with better results.
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